- The “Hometown” Advantage: KSAM and its sister station 94.1 & 104.9 The Lake have served the Huntsville area since 1938 with a hyper-local focus on community and local businesses. For a marketer, this means higher listener engagement and “loyalty” within Walker County.
- Frequency vs. Reach: While big-city radio has a larger reach (more total people), it is more expensive. KSAM allows local businesses to achieve high frequency (hearing the ad multiple times) within a specific, high-intent local audience for a lower total cost.
- Targeting the “Texas Triangle” Fringe: KSAM sits at the northern edge of the Texas Triangle, catching commuters traveling between Houston and Dallas on I-45. This makes it effective for travel-related services or businesses targeting the growing population moving into the rural-suburban fringe.
- Sister Station Synergy: You can expand your reach within the same local market by bundling ads with KHVL (94.1/104.9 The Lake), which targets an older, “Classic Hits” demographic in the same area.
The Hometown Advantage
Feb 18, 2026 | 2:35 PM
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101.7 KSAM Your Hometown Radio Station
