101.7 KSAM is Walker County’s #1 radio station and has been for over 25 years. This total dominance of the Walker County radio market has been achieved by our 13-member professional office, sales, and on-air staff through progressive, country music programming, aggressive local community involvement, and exciting, engaging, FUN promotions.
101.7 KSAM plays the best of current Top 40 country music, and also includes highly popular, recognizable country songs from the past, plus a sprinkling of Texas music mixed in. All together the music that KSAM plays is a perfect mix that reflects the country lifestyle of this part of southeast Texas. KSAM features artists such as Florida Georgia Line, Luke Bryan, Blake Shelton, Miranda Lambert, alongside Clint Black, Mark Chesnutt, Garth Brooks, Alabama, Willie Nelson, Kevin Fowler, Randy Rogers Band, and Cody Johnson. Truly embodying KSAM’s position as “Today’s Best Country and All Your Favorites.”
101.7 KSAM is also the proud home of the Huntsville High School Hornets, and the Sam Houston State University Bearkats sports programs. We also pride ourselves in staying on top of all the local information, breaking news, and severe weather with our LIVE, LOCAL air personalities. There is also seamless integration between on-air, online, and social networking capabilities here at KSAM. If it’s happening in the KSAM listening area we will know about it and share it with our audience immediately.
101.7KSAM is actively involved with our advertisers with a staff of creative professionals. Our marketing specialists research the latest business trends to provide our advertisers with the latest business knowledge to succeed. They will assist your business in creating a successful marketing strategy, and then implement that strategy in order to maximize your advertising budget. Getting you more bang for your buck! 101.7KSAM also limits our commercial load to only 16 units per hour to give our listeners less clutter and maximize your businesses exposure and make an impact with your customers, and potential customers.